This product is a “Bond Restore Express Mask” from Plum’s “Pro Nex” line, which appears to be a professional or advanced hair care range. The mask is specifically designed to “repair & strengthen” hair, particularly “coloured/salon-treated hair.” This suggests it targets damage often associated with chemical processing or heat styling, aiming to rebuild and fortify hair bonds. Key ingredients mentioned are “Fibernance™ & Quinoa,” which are likely active compounds chosen for their hair strengthening and repairing properties. The product is also explicitly “100% Vegan,” appealing to ethical consumers. It comes in a light pink tub, typical for hair masks, indicating a rich, creamy texture, and contains a generous amount of product for multiple uses.
Key Features:
Product Type: Hair Mask (Express Mask)
Target Audience: Coloured/Salon-Treated Hair
Key Benefits: Repairs & Strengthens hair bonds.
Key Ingredients: Fibernance™ & Quinoa.
Special Claim: 100% Vegan.
Brand Line: Plum Pro Nex.
Packaging: Tub
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