This is a Plum brand shampoo from their “ProNex” line, specifically formulated as a “Bond Restore Shampoo.” It is designed to “repair & strengthen” and is indicated for “cellwelled colored/color treated hair.” The shampoo is “100% VEGAN” and “SULPHATE-FREE,” appealing to users looking for gentle and ethical hair care options. The bottle features a pump dispenser and contains 250ml (8.45 fl. oz) of product. The packaging, both the bottle and the box, is a soft pink color with a minimalist design, emphasizing the “ProNex” technology. A smiling woman with visibly healthy, wavy dark hair is featured alongside the product, suggesting its beneficial effects.
Bond Restore Technology: Implies a formulation designed to repair and strengthen hair bonds, often damaged by chemical treatments, heat, or styling.
FiberHance & Quinoa: Key ingredients, likely contributing to the repair, strengthening, and nourishing properties of the shampoo.
Repairs & Strengthens: The primary benefit, targeting damaged and weakened hair.
For Color-Treated Hair: Specifically formulated to be gentle and beneficial for hair that has been colored or chemically treated.
100% Vegan: Appeals to consumers seeking plant-based and cruelty-free hair care.
Sulphate-Free: Gentle on hair and scalp, preventing stripping of natural oils and color.
Pump Dispenser: Convenient and hygienic for product dispensing.
Brand: Plum ProNex: Part of Plum’s specialized hair care range.
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