Plum Thinkderma Alpha Arbutin 2% & Hyaluronic Acid Face Serum

Its primary claims are to “fade tan” and “control melanin production.” The serum is also formulated with “yuzu lemon and liquorice” (licorice). It is a 100% vegan product and comes in a 30ml (1.01 fl. oz) bottle. The packaging is a vibrant yellow and white, featuring an illustration of what appears to be a yuzu fruit or similar citrus.

Key Features:

• Alpha Arbutin 2%: A key active ingredient known for its skin-brightening properties, helping to reduce hyperpigmentation and tan.

• Hyaluronic Acid: Provides hydration to the skin, complementing the Alpha Arbutin.

• Fades Tan & Controls Melanin Production: These are the main benefits, targeting uneven skin tone and dark spots.

• Yuzu Lemon & Liquorice (Licorice): Additional botanical ingredients that often contribute to brightening and soothing properties.

• 100% Vegan: Appeals to consumers looking for plant-based and cruelty-free products.

• Serum Formulation: Concentrated formula designed for targeted treatment.

• Brand: Plum Thinkderma: Part of Plum’s specialized dermatological line.